What is Sherwin-Williams' color of the year? Upward, a delicate blue-grey nuance, is the winner
What color do we want in our homes to add a touch of modernity and keep them fashionable? Well, everyone has their opinion on this matter. However, there are several design companies that compile their list of "the perfect colors" annually for home decor.
Sherwin-Williams is one such company, and for 2024, they have suggested that the trend will lean towards light and elegant shades of blue-gray. This new trend/color is named "Upward," suggesting looking up towards the sky. Let's find out more:
Upward: the color for 2024
Sherwin-Williams is a well-known company in the production of paints and coatings for both private individuals and businesses, founded by Henry Sherwin and Edward Williams. Their motto was: "If a thing is worth doing, it's worth doing right," and apparently, they have succeeded in following this advice by establishing themselves as leaders in their field since as far back as 1866.
As a result, many eagerly await the company's annual announcement of the "winning color for upcoming year". For 2024 the company has singled out "Upward" - a light and elegant blend of light blue and gray. It's a shade reminiscent of faded denim, and, as the name suggests, it supposedly draws our gaze upward towards the sky.
A blue-grey nuance that relaxes and shapes dreams
We know that blue - in all its shades - is one of the most popular of colors and complements any style of interior design. Darker tones pair well with a classic style, while lighter ones are perfect for a modern setting. However, this doesn't mean these are the only directions blue can take. And Sherwin-Williams' Color of the Year - Upward - is a testament to this.
This shade, identified with the code "Upward SW 6239 (224-C1)", is very tranquil, serene, and uplifting. With light and gentle nuances, it's a color that conveys relaxation and leads to deep reflection, as well as a magnificent expression of personal creativity. An ascent upwards, towards something ethereal that only a blue-gray shade like this could represent.
Sue Wadden, Director of Color Marketing at Sherwin-Williams, describes it as follows: "Since 2020, there has been a preference for warmer colors, and in this trend, cooler tones fit in perfectly. Icy blues manage to make everything more harmonious and elegant. Upward, specifically, encourages us to look to the world of dreams and ambition - an ascent that fires up our imaginations."
What does it go with?
Ideal both by itself or in combos, this color will help illuminate the spaces in our homes, rejuvenating and modernizing them. This light and enveloping shade will make us dream and make our living areas unique, inviting and harmonious. Whether chosen for the walls, furnishings, or just as a detail to add to an existing composition, Upward will be the must-have for 2024.
Many illustrative images shared by Sherwin-Williams show the color used in the kitchen, bedroom, and other environments. Adaptable to every shape and style, it won't pose challenges in devising combinations and will make everything feel much "fresher" and "celestial."
"The commercial appeal of pale blue shades resonates widely, as shown in furniture, lighting, fabrics, and accessories in elements that seamlessly blend aesthetics and functionality. I can see this color used everywhere!" Wadden stated.
Where would you use it in your home?
So, it seems like Upward goes well with everything and everywhere. Now, it's up to you to envision how to incorporate it into your home to keep it fashionable in 2024.
Would you like to have this color in your home, and where do you imagine using it?
